Asset Advisors, LLC is a single member company founded in May 2008 by Travis Pickens.  As such, the story of the company to this point is his personal story.

Travis has always loved the financial markets.  When he graduated from UC Davis with his degree in Economics, he went to all of the financial firms he could find for interviews.  After each interview, Travis asked himself if he would feel comfortable investing his loved ones money with that firm.  Unfortunately, none of the firms passed his personal test.  

Each of the firms was different but all of them had problems.  Some charged excessive commissions, some focused on selling certain products that weren't necessarily right for the client and some utilized high pressure tactics.  Since he couldn't find the right fit, Travis went into commercial insurance underwriting for Zurich Financial Services.

Travis's passion for investing never went away and he continued to study the markets and give advice to his close friends and family.  He kept looking for the right firms to go to work for and over the years was offered positions with Ameriprise, Waddell & Reed and Morgan Stanley but none of these was the right fit.  Eventually, he decided that it was time to create the firm he felt would be perfect for his loved ones.  Travis formed Asset Advisors, LLC in May 2008 for exactly this reason.

Today Asset Advisors continues to have the same philosophy and focuses strictly on what is best for the client.  All of Asset Advisors clients have come from existing client referrals.